BRAND STRATEGY & IDENTITY

This service is designed for small businesses, who have a tighter budget and aren't ready to outsource marketing yet.

The purpose is to give business owners clarity around their goals, marketing strategy & direction, without straining their finances.

Together, we uncover the heart of your brand in personalised 1:1 sessions. Together, we'll create a compelling brand strategy and identity that resonates authentically with your audience, considering the differences between Denmark & Germany.

If we aim to capture people's hearts, to become a love brand, we need to understand what drives them.

Based on market & competitor analysis we elevate your brand's uniqueness by creatively steering aesthetics, tone of voice, brand values, product range and more. We will find your niche and unique selling points.

This is how your sessions could look like:

Session #1: Discovering your identity & Unique Selling Points

Your brands values & mission
Market Analysis & (Cultural) Differences
Competitor Analysis
Target customer deep dive
SWOT Analysis
Discovering your Unique Selling Point

Session #2: Content Strategy & Brand Guide

Defining your business goals
Identifying content pillars
Tone of voice & messaging
Aesthetics
Developing a strategy across 1-2 marketing platforms
Content ideas & ways to execute them

All wrapped up into your Brand Guide.

YES PLEASE